Miami, FL

According to Scarborough Research, 26% of all south Florida adults who surfed the web shopped ebay. Who’s shopping the most? Residents of Charleston, WV. Almost half (44%) of all adults who logged on last month shopped ebay. The Southern cities of Lexington, KY; Memphis, TN; and Knoxville, TN, are also leading eBay markets, with 40% of Internet users in these locales using the site during the past month. Jacksonville, FL residents made up 33%.

“Many of the market areas where eBay ranks highly include more rural counties, so Internet shopping may provide a convenient way for consumers who live in more outlying areas to satisfy their retail needs,” said

Gary Meo, senior vice president, Internet services, Scarborough Research. “Utilizing the Internet — a global medium — to target and engage consumers locally is considered a top priority among leading Internet companies. Local information that clues in to the unique lifestyles, demographics, retail patterns and media habits of Internet users is useful to any brand seeking to expand its business online through local targeting.”

So it’s just not me. Good to know.

Miami, Jacksonville, ebay, Scarborough Research, Lexington, Knoxville, Memphis, Knoxville